Hello and welcome

We are an independent agency with a new name and a new journey

Formerly Grayling, we have been in the region for over 20 years. In September 2019, we completed our acquisition from Huntsworth Plc to become an independent PR and Communications agency, rooted in the UAE.

We remain Grayling’s UAE affiliate but now we have our own plans, our own culture and a lineup of marketing communications services that continues to evolve at the speed it always has.

We’re a team of 25 highly talented consultants, with a wide skill set spanning all elements of the communications spectrum.

What we do

We’re brand storytellers. We create the story, tell the story and bring it to life across every channel – how it looks, where it’s seen and how it moves people to action.

We’re content marketing specialists but PR is our heartbeat

Reputation matters more than ever before, and trust is built only when transparency and open communications channels are in place. Our services are all encompassing, from C-suite media training delivered in-house to devising integrated communications strategies and engaging content plans, to managing intense daily press office and social media programmes.

We are driven by the challenge of optimising content and conversations in an omni-channel world

Our breadth of services - we are proud to be experts in all that we do

Senior communications counsel & advisory

  • Senior communications counsel and advisory
  • Media training
  • Planning, positioning and strategy development
  • Issues and crisis management
  • Building ideas, brand narratives, messaging and big campaigns

Content & outreach

  • Creation of impactful content from copy, images, infographics and podcasts to marketing literature, presentations and short and long form video
  • Content amplification
  • Media relations
  • Influencer and blogger marketing
  • Stakeholder engagement

Social media

  • Digital and social media strategy
  • Social media management
  • Social listening
  • Brand and competitor audits
  • Paid media management
  • Community building and management

Graphic design & branding

  • Design strategy
  • Brand development
  • Marketing collateral
  • Packaging and printing
  • UX/UI design
  • Web design and development

We get to the heart of your challenges

We are everything you expect when you meet an agency with our heritage and a team with our skills – we know our way around the most complex of challenges and can cut through a brief like a hot knife through butter. We get to the heart of your challenges, delve inside the heads of your audience and create bold, impactful solutions that deliver results.

  • We are straightforward – we don’t over complicate things
  • We are concise – we get to the point fast
  • We are energetic – we get excited about what we do because we really care. It’s contagious
  • We are curious – we ask a lot of questions and we constantly listen to the world around us

Pop in for coffee...or tea!

We have a lot to say so tune in to our social channels. But we’re more interested in hearing about you, so come to see us next time you’re in Media City. Or simply contact our founder, Loretta, to find out more about how we can help your business.


Your next project starts here. Drop us a line to let us know how we can help you today.